Welcome to the Women’s Wednesday. As the leader in connecting women+families with Certified Trusted Dealers, we provide educational tips and nuggets to weave into your sales and service practice to help expand your market to women. Each blog offers best business practices in different areas with suggestions to make doing business with women a natural, core value and expression at your dealership.
March 7, 2018: Women’s Wednesday #70: What is Your Trust Dashboard?
February 21, 2018: Women’s Wednesday #69: How to Tailor the Brand Experience for the Decision Maker
February 7, 2018: Women’s Wednesday #68: What Does Your Website Say to Your Women Customers?
December 6, 2017: Women’s Wednesday #67: Behavior Economics in 2018 | Increase Sales to Women by $2 Million
November 8, 2017: Women’s Wednesday #66: Be a Destination Dealer by 2020 | White Paper
October 18, 2017: Women’s Wednesday #65: How Can You Increase Your Sales to Women?
October 4, 2017: Women’s Wednesday #64: Millennial Women and Your Market Share
September 13, 2017: Women’s Wednesday #63: The Science of Shopping vs Buying | What it Means to You
June 20, 2017: Women’s Wednesday #62: Do You Know How Many Dealers Women Buyers Are Visiting?
June 7, 2017: Women’s Wednesday #61: Top Service Drive Brands Rated by Women for 2017
May 17, 2017: Women’s Wednesday #60: Understanding the Needs of Women Buyers [Video Interview]
May 3, 2017: Women’s Wednesday #59: Women’s 2017 Top Rated Car Brands when Purchasing
April 5, 2017: Women’s Wednesday #58: Women’s #1 Digital Destination is Your Website | 7 Ways to Engage
March 1, 2017: Women’s Wednesday #57: 2017 Women’s Buying Report & Best Practices for Dealers
January 18, 2017: Women’s Wednesday #56: Top 17 Items on Womens New Years Wish List
November 9, 2016: Women’s Wednesday #55: How Your Dealership Can Capitalize on Emoji’s
October 26, 2016: Women’s Wednesday #54: Do Emotions Play A Part In The Process?
October 5, 2016: Women’s Wednesday #53: Have You Earned Your Bragging Rights?
September 21, 2016: Women’s Wednesday #52: Increase Sales to Women Buyers by $6 Million
August 10, 2016: Women’s Wednesday #51: Women Buyers… Show You How they Really Feel
July 13, 2016: Women’s Wednesday #50: Use Attention and Intention to Increase Sales to Women
June 8, 2016: Women’s Wednesday #49: SUV Sales and Single Ladies | 3 Ways to Focus on this Untapped Market
May 18, 2016: Women’s Wednesday #48: 8 Steps to Be the Destination Dealer for Women
May 4, 2016: Women’s Wednesday #47: Dealership 2020 - Be a Destination Dealer & Increase Sales to Women
April 20, 2016: Women’s Wednesday #46: Report - 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016
April 6, 2016: Women’s Wednesday #45: Report - Analysis of Top 10 Car Brands and Women Buyers
March 16, 2016: Women’s Wednesday #44: Is Your Dealership Forward Thinking? Really?
February 24, 2016: Women’s Wednesday #43: Is Your Relationship with Women Customers like a Yo-Yo?
February 10, 2016: Women’s Wednesday #42: BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers
January 27, 2016: Women’s Wednesday #41: What Leads to Great Chemistry? Check Out The Key Elements
January 13, 2016: Women’s Wednesday #40: What’s Your Dealership’s Chemistry with Women? Download Periodic Table
December 23, 2015: Women’s Wednesday #39: Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2
December 16, 2015: Women’s Wednesday #38: The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part 1
November 18, 2015: Women’s Wednesday #37: What’s Exceptional About Your Dealership? Share THAT with Women Buyers
November 4, 2015: Women’s Wednesday #36: Is Your Dealership Selling Cars Like They’re Power Tools?
October 14, 2015: Women’s Wednesday #35: 6 Keys to Sell More Cars to Millennial Women
September 30, 2015: Women’s Wednesday #34: Leverage These Emotions to Sell More Cars to Millennials
September 16, 2015: Women’s Wednesday #33: Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue
September 2, 2015: Women’s Wednesday #32: 3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy
August 19, 2015: Women’s Wednesday #31: Why Do Women Visit More Dealerships Than Men?
August 5, 2015: Women’s Wednesday #30: 5 Ways to Deliver an Outstanding Service Drive Experience to Women | Lexus 300h Review
July 22, 2015: Women’s Wednesday #29: Poor Service Review? How it’s Handled is Key to Your Success | Chrysler 300 Ltd. Review
July 8, 2015: Women’s Wednesday #28: Summertime is Service Time | 4 Tips to Get Women in for Service Drive Check-ups
June 24, 2015: Women’s Wednesday #27: 3 New Ways to Advertise Effectively to Women
June 3, 2015: Women’s Wednesday #26: Overselling: What is it Costing You?
April 29, 2015: Women’s Wednesday #25: Boost Women’s Confidence to Boost Your Sales
February 25, 2015: Women’s Wednesday #24: 2015 Top Shopping Brands Rated by Women | ZMOT Dealer Shopping Report
February 11, 2015: Women’s Wednesday #23: Top Car Brands as Rated by Women when Buying
January 21, 2015: Women’s Wednesday #22: 2015 US Womens Car Dealership Report | Top Brands Rated by Women
December 17, 2014: Women’s Wednesday #21: How Customer-Centric is Your Dealership? Take the Test!
December 3, 2014: Women’s Wednesday #20: Report: Top Sites Visited by Women When Buying A Car
November 12, 2014: Women’s Wednesday #19: 5 Ways to Deliver a Competitive Edge
October 29, 2014: Women’s Wednesday #18: 7 Ways to Leverage Sales to Women and Increase CSI Now
October 15, 2014: Women’s Wednesday #17: (Don’t Say) “We Treat Everyone the Same”
October 1, 2014: Women’s Wednesday #16: The Good + Bad News about Your Service Drive: What Women Want
September 17, 2014: Women’s Wednesday #15: Women Walking Out - What is it Costing Your Dealership?
September 3, 2014: Women’s Wednesday #14: Empowering Women at Your Store: What’s in it For You
August 20, 2014: Women’s Wednesday #13: Your Reputation - Are You Leaving $6M on the Table?
August 6, 2014: Women’s Wednesday #12: Small Website Changes Increase Access + Interest of Women
July 25, 2014: Women’s Wednesday #11: What’s the NEW TOP Reason Women Buy?
July 9, 2014: Women’s Wednesday #10: The Top Rated Car Brands by Women: How does Your Stack Up?
June 25, 2014: Women’s Wednesday #9: Your Website is #1 With Women
June 11, 2014: Women’s Wednesday #8: What Women Really Want
May 28, 2014: Women’s Wednesday #7: Women’s Reviews - Accelerating Sales at Your Dealership
May 14, 2014: Women’s Wednesday #6: Is Your Business a Dealership or a Destination?
April 30, 2014: Women’s Wednesday #5: The 6 Factors That Impact Where Women Get Their Car Serviced
April 16, 2014: Women’s Wednesday #4: Want the REAL Reasons Women Buy from their Salesperson?
April 2, 2014: Women’s Wednesday #3: Relevancy of Reviews - Timing is Everything
March 19, 2014: Women’s Wednesday #2: Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)
March 5, 2014: Women’s Wednesday #1: Are You Optimizing Sales With Women?…Really?