Industry Reports
Behavior Economics: Increase Sales by $2 Million to Women
Dealerships with outdated behaviors and attitudes are losing traction in this competitive industry. Data shows that over half of women visit 3 dealers before purchasing. Six in ten women, who leave a dealership without buying, do not return. Consider the first engagement point is the only engagement point that matters. Download Your Copy Here
The Science of Shopping vs Buying
Learn 5 proven ways to ease a woman's mind. Where does a woman's confidence wander to and why does it wane? More importantly, what can be done - at the store level - to address these issues?
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How Many Car Dealerships Are Women Buyers Visiting
Learn what percentage of women leave a dealership and never return. Understand what the top 5 reasons are for not buying at a dealership.
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2017 U.S. Women's Car Dealership Report
Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer's success. The 2017 US Women's Car Dealership Report provides all the trends, insights, analytics and answers you need. Are you paying close enough attention to your female guests and clients? We've included best business practices too,
to jump start a successful model.
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Dealership 2020: Making Dealerships Welcome Destinations
You have women jumping in to check out your store at various points during this shopping continuum; be prepared to provide her with what's important�to her. After all, two-thirds of women are not confident or comfortable stepping in to your showroom. In this white paper, receive 8 Steps to Differentiate your Dealership to start converting more browsers to Buyers today. Download Your Copy Here
2016 Women Car Buyers and the Top 10 Brands Report
In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides vital intel into comparative preferences and experiences of Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC women buyers and their WSI feedback and scores. Download Your Copy Here
2016 U.S. Women's Car Dealership Report
Women account for half of all car purchases. Do you have a plan in place to improve and distinguish sales and customer service to women+families? Women-Drivers.com has aggregated the 2016 shopping, purchasing, leasing, and servicing behavior of this powerful buying segment and produced an easy-to-digest report of our findings. This report will assist your new plan or will provide specific insights to get you started. Download Your Copy Here
What's Your Dealership's Chemistry With Women?
When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers, turn them into buyers and keep them coming back to your service center? We have created a handy chart to use as a reference for steps your dealership can take help "re-create" the right synergy and drive more dollars to your bottom line. Download Your Copy Here
Worksheet to Track and Grow Women Guests, Referrals & Buyers!
How successful is your dealership in converting women guests? How many guests actually buy? Are you aware how these buyers find out about your store? How can you grow what you don't track and measure? Usr our new worksheet to track 5 key stats each week and month. Download Your Copy Here
Free Report: 50 Years of Women and Cars - From A to Z
Reflecting back on 50 years of history of women and automobiles is a great way to see the huge industry and cultural shifts that have taken place in five decades. Here are a few of the trends and events that changed the marketplace and perceptions. Download Your Copy Here
Key Differences of Millennial Women
If you want to increase your sales to millennial women, get this report. It will give you the insight you need to address millennial women in a way that impacts conversion because this buying segment has a very different set of interests than non-millennials. When you understand that, you can adjust your messaging. Learn how to position your dealership to be "go-to" destination for millennial women. Download Your Copy Here
2015 U.S. Women's Car Dealership Report
Women account for half of all car purchases. Do you have a plan in place to improve and distinguish sales and customer service to women+families? Women-Drivers.com has aggregated the 2015 shopping, purchasing, leasing, and servicing behavior of this powerful buying segment and produced an easy-to-digest report of our findings. This report will assist your new plan or will provide specific insights to get you started. Download Your Copy Here
2014 U.S. Women's Car Buying Report
Women account for 50% of car purchases. Women-Drivers.com has aggregated the shopping and purchasing behavior of this purchasing group and produced an easy-to-digest report of our 2014 findings. Download Your Copy Here