Car buying is an expensive proposition. Nobody wants go wrong when it comes to closing such a deal. And this is exactly why women buyers take the time to shop around, research online, and are twice (50%) as likely to Read More...
Formula for a ‘Happy Women Car Buyer’
A different approach is required to surprise and delight women car buyers. Its foundation is based on ‘building trust’ which is earned through being respectful, being friendly, refraining from aggressive selling and quoting the right price initially. Let’s take a Read More...
Women’s Wednesday #5: The 6 Factors That Impact Where Women Get Their Car Serviced
With this Women’s Wednesday we will focus on the Service Drive at your store. Women buy a car about once every 6-7 years, but they visit the service lane several times a Read More...
2014 Top U.S. Car Brands as Rated by Women when Servicing their Vehicle
There is more to winning a lifelong customer than just closing a car sales deal. Delivering the ultimate customer experience is what makes car buyers - especially women buyers, who are very loyal - come back to dealers for all Read More...
Tips to Ensure Women Get Service at the Original Dealer
Forty-two percent of women report that they no longer go to the service department where they purchased their vehicle. Here are some tips for dealers to ensure women come back again and again – and don’t go to another dealership’s Read More...
Buying a Car? Look at the Benefits of Leasing! (Part 2)
4) “I don’t understand the leasing lingo. I don’t know what cap cost is or what comparison pricing means.” Again, dealers will explain exactly what these terms mean - and in ways Read More...
Buying a Car? Look at the Benefits of Leasing!
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the Read More...
Apple’s Recent Announcement Of CarPlay Means Big Changes For Drivers
Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are Read More...
Women vs Men Drivers: Who’s The Better Driver Now?
The results are in: Whether women or men are better drivers depends who you are asking and what you are comparing. It also matters how you define “better.” For example, if you Read More...
Women’s Wednesday #4: Want the REAL Reasons Women Buy from their Salesperson?
Welcome to Women’s Wednesday! Dealers who “get it” know that the key distinction in optimizing sales to women is having exceptional sales advisors who offer exceptional service. But what does that really look like? Read More...