Most auto shoppers start their search on the web and like the Geico commercial says…”everybody knows that”. But would it surprise you to know that the #1 online destination for women shoppers is your website? That’s right, research conducted by Read More...

Here are some addition suggestions for dealers on how to improve their website and increase women customer engagement: Women are very style conscience – So maybe it’s time for a site “makeover” resulting in a more modern, responsive, less cluttered Read More...

‘What Women Want’ was a great movie about an ad executive starring Mel Gibson who, after an injury, had the ability to read women’s minds. He could do wondrous things in the advertising world marketing and selling to women with Read More...

4. Best Model and Color To make an informed car buying decision women want to learn about the latest car models and the color selection of this dealership. When sales advisors provide this information to women buyers they feel that Read More...