See It In Action! Advertise with W-D Certified Logo In today's Womens Wednesday, we focus on selling to women. Let's get real: Research indicates that women rely on reviews 50% more than Read More...
Women’s Wednesday #17: (Don’t Say) “We Treat Everyone the Same”
Click + Read Dealertrack Interview with Women-Drivers.com CEO Today we focus on customization when selling to women. When dealership personnel say that they “treat everyone the same,” what that really means is Read More...
Don’t Say “We Treat Everyone the Same”
When dealership personnel say quickly and almost automatically that “we treat everyone the same”, what is really meant is that they greet prospects consistently and similarly with a sales process in person or digitally. However, having the capacity and ability Read More...
Women’s Wednesday #16: The Good + Bad News about Your Service Drive: What Women Want
Click + Read Dealertrack Interview with Women-Drivers.com CEO Today we are looking at the Service Drive. This is the critical department where your female customers visit in between purchasing or leasing their Read More...