Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, Read More...
Who Could Ever Forget His Or Her First Car?—Not Many According To A Michelin Survey
New campaign asks drivers to share their #FirstCarMoment and expand tire safety knowledge Getting the keys to your first car is a moment that people never forget. For most of us, that car – old, new or somewhere in between Read More...
Women’s Wednesday #26: Overselling: What is it Costing You?
Selling cars to women takes a confident equipped sales person with a high level of communication skills, personal engagement and EQ. Women visit 30% more dealerships and may take a longer time Read More...