Are your advertising campaigns mostly centered around men or the speed of a vehicle? If yes, then it’s time to expand and develop some new ones. The latest research reveals that women are the fastest growing car buying segment in Read More...

Did you know on average women visit two dealerships prior to buying a car? When women are not treated the way they expect, two-thirds of those visitors leave the dealership and do NOT return there again. That is a lot Read More...

2. Best Price or Deal The second reason women buy from a dealership is the price of the car. Women prefer to buy from dealerships that understand their needs and budget and don’t try to push them into buying cars Read More...

When it comes to buying a car, women no longer spend months shopping around and researching dealers. They value their time and use trusted car dealer review sites to help them determine where to purchase their next car. Women usually Read More...

‘Women Satisfaction’ is the ultimate factor that decides whether a potential woman car buyer will seal a car buying deal or pass and choose another dealer. If she is not satisfied with the dealership, she will walk out without making Read More...

Women drive up auto sales as industry professionals focus on marketing to women. According to the latest research, women are the fastest growing segment of car buyers purchasing an estimated 27.5 million cars last year. That is equivalent to 75,000 Read More...