Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series Read More...
Women’s Wednesday #33: Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue
Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience. How can your Read More...
With $6 Billion Spent on Insurance Advertising, Are you Getting the Best Rates?
This is a rich, detailed article for any of your buying or adding a car this year.. In fact, I highly recommend for those of you who of you who have had the same insurance agent ‘forever’, to take some Read More...
Women’s Wednesday #32: 3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy
Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a Read More...