Women-Drivers.com

WSI INSIGHT™ Dealer Report For:

Auto Park Toyota
200 Grand Ave.
Seattle, WA 98452
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Shopping WSI® Purchasing WSI® Servicing WSI®
National Average 4.43 4.76 4.57
Your WSI® INSIGHT Scores 4.44 4.86 4.53
 
Salesperson Ratings for Browsing
 
 
The reviewer: Score Responses
Salesperson was friendly and respectful 4.64 11
Understood my needs & provided valuable information 4.73 11
Was knowledgeable about products 4.45 11
I was satisfied with price/payment discussion 4.09 11
I was satisfied with the Overall Dealership experience 4.27 11
Average Rating: 4.33
 
 
The reviewer: Yes No Responses
Went to the dealership by themselves 9.09% 90.91% 11
Of those accompanied by another, they were accompanied by a: Man:
90.00%		 Woman:
10.00%		 10
Felt the salesperson was direction communication to them 90.91% 9.09% 11
Felt they were treated the same as a man would be 81.82% 18.18% 11
Would recommend their salesperson 90.91% 9.09% 11
Received follow-up communication 75.00% 25.00% 8
 
 
Digital: Yes No Responses
Information on the dealer's website helpful .00% .00% 0
Visited dealer's Facebook page 21.62% 78.38% 37
    The posts are helpful and interesting 85.19% 14.81% 27
    Reviewer is Fan and Likes the dealer's Facebook page 36.36% 63.64% 22
 
Personal Experience
Emotions felt when car shopping:
Excited 54.55%
Overwhelmed 45.45%
Intimidated 27.27%
Apprehensive 27.27%
Frustrated 18.18%
Nervous 18.18%
Relaxed 18.18%
Confident 9.09%
Confused 9.09%
Total Responses: 11
These percentages may add up to more than 100% because respondents can submit multiple answers.
Reasons for not purchasing:
Didn't like the way I was treated 50.00%
Still looking 50.00%
Other .00%
Total Responses: 2
These percentages may add up to more than 100% because respondents can submit multiple answers.
When purchasing, what will be the reason to use particular sales person:
Price/Value 72.73%
Respectful 72.73%
Trustworthy 63.64%
Knowledgeable 63.64%
Likeable 54.55%
Understanding 54.55%
None, Just Need a Car 18.18%
Total Responses: 11
These percentages may add up to more than 100% because respondents can submit multiple answers.
 
Research
Amount of dealership visits planned:
This is the only dealership 63.64%
2 dealerships 18.18%
3 dealerships 18.18%
Total Responses: 11
Sites researched by reviewers:
Kelly Blue Book 83.33%
AutoTrader.com 50.00%
Dealership 50.00%
Manufacturer 50.00%
Consumer Reports 33.33%
Edmunds 33.33%
Carfax.com 16.67%
Cars.com 16.67%
TrueCar.com 16.67%
Other .00%
Total Responses: 6
These percentages may add up to more than 100% because respondents can submit multiple answers.
Last car purchased or leased:
Within the past 12 months 66.67%
Have not bought before 22.22%
5+ years ago 11.11%
Total Responses: 9
 
Preferences
Concierge services preferred:
Courtesy Vehicle 75.00%
3 Day exchange program on new car 50.00%
Cafe 25.00%
TV/Internet/Wireless 25.00%
Other .00%
Total Responses: 4
These percentages may add up to more than 100% because respondents can submit multiple answers.
Time Spent at Dealership:
Total Responses:
Is this the closest dealership to your home:
Total Responses:
How far away from home is this dealership:
Total Responses:


Demographics
Age:
Total Responses:
 
Salesperson Ratings for Purchasing
 
The reviewer: Score #R
Explained vehicle operation at delivery 5.00 40
I was satisfied with price/payment paid for the vehicle 4.75 153
I was satisfied with the Overall Dealership experience 4.85 153
Salesperson was friendly and respectful 4.91 153
Understood my needs & provided valuable information 4.89 151
Average Rating: 4.81
 
 
The reviewer: Yes No Responses
Went to the dealership by themselves 33.33% 66.67% 141
Of those accompanied by another, they were accompanied by a: Man:
79.59%		 Woman:
20.41%		 98
Felt the salesperson was direction communication to them 97.16% 2.84% 141
Felt they were treated the same as a man would be 98.56% 1.44% 139
Would recommend their salesperson 97.87% 2.13% 141
Received follow-up communication 86.72% 13.28% 128
 
 
Digital: Yes No Responses
Information on the dealer's website helpful 77.86% 22.14% 140
Visited dealer's Facebook page 21.62% 78.38% 37
    The posts are helpful and interesting 85.19% 14.81% 27
    Reviewer is Fan and Likes the dealer's Facebook page 36.36% 63.64% 22
 
Personal Experience
Emotions felt when car shopping:
Excited 53.24%
Apprehensive 36.69%
Nervous 35.97%
Relaxed 33.09%
Confident 22.30%
Overwhelmed 18.71%
Intimidated 16.55%
Frustrated 7.19%
Confused 6.47%
Total Responses: 139
These percentages may add up to more than 100% because respondents can submit multiple answers.
Reasons for purchasing:
Salesperson's Customer Service 56.12%
Best Price/Deal 55.40%
Dealership's reputation 39.57%
Best Model/Color selection 33.81%
Location/Hours of service 26.62%
Best trade in offer 18.71%
Best Financing 12.95%
Need 6.47%
Concierge Services 2.88%
Other 7.19%
Total Responses: 139
These percentages may add up to more than 100% because respondents can submit multiple answers.
Most significant reason for buying from salesperson:
Respectful 54.93%
Trustworthy 52.82%
Likeable 52.82%
Knowledgeable 47.18%
Understanding 43.66%
Price/Value 35.92%
Need a Car 14.79%
First to greet me 7.75%
Other 6.34%
Total Responses: 142
These percentages may add up to more than 100% because respondents can submit multiple answers.
Influences on purchasing decision:
Price 72.28%
Brand/Model Reputation 50.50%
Style/Design 39.60%
Dealership Service 30.69%
Color 25.74%
Warranty 25.74%
Space/Functionality 22.77%
Safety 19.80%
Technology 13.86%
Green/MPG 1.98%
3 Day Exchange Program .99%
Other 10.89%
Total Responses: 101
These percentages may add up to more than 100% because respondents can submit multiple answers.
 
Research
Amount of dealerships visited:
This is the only dealership 76.06%
2 dealerships 10.56%
3 dealerships 6.34%
5 or more dealerships 4.23%
4 dealerships 2.82%
Total Responses: 142
Heard about the dealership by:
Purchased here previously 41.77%
Neighborhood / Community 25.32%
Friend or family 15.19%
Internet 10.13%
Newspaper 3.80%
Other 3.80%
Total Responses: 79
Sites researched by reviewers:
Kelly Blue Book 59.52%
Manufacturer 44.05%
Dealership 36.90%
Edmunds 22.62%
AutoTrader.com 19.05%
Consumer Reports 15.48%
Carfax.com 13.10%
Cars.com 11.90%
Craigslist.com 5.95%
Auto Shows 2.38%
TrueCar.com 2.38%
Autobytel.com 1.19%
Other 14.29%
Total Responses: 84
These percentages may add up to more than 100% because respondents can submit multiple answers.


 
Preferences
The reviewer:
Bought new 70.50%
Bought used 28.06%
Leased 1.44%
Total Responses: 139
The reviewer last purchased or leased:
Within the past 12 months 79.00%
3-4 years ago 7.00%
5+ years ago 7.00%
1-2 years ago 4.00%
Did not purchase - was a gift 2.00%
Have not bought before 1.00%
Total Responses: 100
Reviewer will begin shopping for a new vehicle:
Not sure 25.51%
Within 12 months 24.49%
5+ years 23.47%
3-4 years 20.41%
1-2 years 6.12%
Total Responses: 98
 
Preferred concierge services:
Courtesy Vehicle 64.29%
TV/Internet/Wireless 28.57%
3 Day exchange program on new car 27.38%
Cafe 16.67%
Child Play Area 4.76%
Other 11.90%
Total Responses: 84
These percentages may add up to more than 100% because respondents can submit multiple answers.
Time Spent at Dealership:
2 - 3 hours 50.00%
1 - 2 hours 37.50%
4 - 5 hours 12.50%
Total Responses: 8
Is this the closest dealership to your home:
No 44.44%
Yes 44.44%
Total Responses: 9
How far away from home is this dealership:
0-10 miles 42.86%
25-34 miles 28.57%
35-49 miles 28.57%
Total Responses: 7
Financing
Financing method:
Bank 50.00%
Dealer Financing 34.51%
Cash 10.56%
Credit Union .70%
Other 4.23%
Total Responses: 142
I was satisfied with financing methods:
yes 97.79%
No 2.21%
Total Responses: 136
How many insurance companies were contacted:
None, maintained the same carrier 90.41%
Received 1 new quote 6.85%
Received 3 or more quotes 2.74%
Total Responses: 73
   
Demographics
Age:
Under 20 31.58%
21 - 29 26.32%
40 - 49 15.79%
30 - 39 10.53%
50 - 59 10.53%
60 - 69 5.26%
Other .00%
Total Responses: 19
 
Salesperson Ratings for Servicing
 
Question Score #R
I received and estimate prior to work being completed 4.50 8
I was satisfied with the Overall Dealership experience 5.00 2
It was easy to schedule a service appointment 4.50 8
Service personal were friendly and respectful 4.50 8
Service was completed correctly, on time and at the estimated price 4.50 8
Average Rating: 3.96
 
Digital: Yes No Responses
Information on the dealer's website helpful .00% .00% 0
 
 
Personal Experience
This was the first time servicing at this dealership:
No 87.50%
Yes 12.50%
Total Responses: 8
The reviewer used this dealership:
3 Times 50.00%
4-5 Times 16.67%
6+ Times 16.67%
2 Times 16.67%
Total Responses: 6
Reason for not using this dealership's service center:
Did not like the way I was treated 100.00%
Inability to get my problem fixed to my satisfaction 100.00%
Lack of concierge services 100.00%
Other .00%
Total Responses: 1
These percentages may add up to more than 100% because respondents can submit multiple answers.
Did you receive follow-up communication?
Yes 87.50%
No 12.50%
Total Responses: 8
 
Preference
Reviewer will service their car at this dealership in the future:
Yes 87.50%
No 12.50%
Total Responses: 8
I would have my car serviced here if the following concierge services were provided:
TV/Internet/Wireless 95.83%
Courtesy Vehicle 4.17%
Other .00%
Total Responses: 24
These percentages may add up to more than 100% because respondents can submit multiple answers.
Where do you have most of your service work completed?
Dealership where you purchased 71.43%
Another Dealership 28.57%
Total Responses: 7
Is this the closest dealership to your home:
No 100.00%
Total Responses: 1
How far away from home is this dealership:
11-24 miles 100.00%
Total Responses: 1
Demographics
Age:
Total Responses: