FRrom AutoRemarketing – Toyota provided a strong selling point for its dealers this week, making standard maintenance plans for all new Scion and Toyota brand vehicles a free, permanent selling point.
As well the complimentary normal factory-scheduled maintenance, included in the Toyota Care and Scion Service Boost plans is free 24-hour roadside assistance.
These services are provided for whatever the vehicle reaches first: two years or 25,000 miles.
Looking at the specifics, owners will be provided complimentary oil and filter changes, tire rotations, lubricating key chassis parts/components and a 19-point inspection. Moreover, the 24-roadside assistance includes things like protection from lockout and changing flat tires as well as providing towing and jump-start services, all of which are complimentary, as well.
The impetus for Toyota Care and Scion Service Boost was some positive feedback Toyota received after it started providing complimentary maintenance plans under its seasonal sales program this spring.
Almost three-fourths (73 percent) of those customers found that their confidence in the automaker was lifted.
“The two complimentary maintenance plans were developed to help improve overall cost of ownership and provide invaluable peace of mind for our customers,” said Bob Carter, group vice president and general manager of the Toyota division. “The new programs were inspired by owner feedback and once again reflect how Toyota