Women’s Wednesday

Welcome to the Women’s Wednesday. As the leader in connecting women+families with Certified Trusted Dealers, we provide educational tips and nuggets to weave into your sales and service practice to help expand your market to women. Each blog offers best business practices in different areas with suggestions to make doing business with women a natural, core value and expression at your dealership.

March 1, 2017: Women’s Wednesday #57: 2017 Women’s Buying Report & Best Practices for Dealers

January 18, 2017: Women’s Wednesday #56: Top 17 Items on Womens New Years Wish List

November 9, 2016: Women’s Wednesday #55: How Your Dealership Can Capitalize on Emoji’s

October 26, 2016: Women’s Wednesday #54: Do Emotions Play A Part In The Process?

October 5, 2016: Women’s Wednesday #53: Have You Earned Your Bragging Rights?

September 21, 2016: Women’s Wednesday #52: Increase Sales to Women Buyers by $6 Million

August 10, 2016: Women’s Wednesday #51: Women Buyers… Show You How they Really Feel

July 13, 2016: Women’s Wednesday #50: Use Attention and Intention to Increase Sales to Women

June 8, 2016: Women’s Wednesday #49: SUV Sales and Single Ladies | 3 Ways to Focus on this Untapped Market

May 18, 2016: Women’s Wednesday #48: 8 Steps to Be the Destination Dealer for Women

May 4, 2016: Women’s Wednesday #47: Dealership 2020 – Be a Destination Dealer & Increase Sales to Women

April 20, 2016: Women’s Wednesday #46: Report – 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016

April 6, 2016: Women’s Wednesday #45: Report – Analysis of Top 10 Car Brands and Women Buyers

March 16, 2016: Women’s Wednesday #44: Is Your Dealership Forward Thinking? Really?

February 24, 2016: Women’s Wednesday #43: Is Your Relationship with Women Customers like a Yo-Yo?

February 10, 2016: Women’s Wednesday #42: BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealers

January 27, 2016: Women’s Wednesday #41: What Leads to Great Chemistry? Check Out The Key Elements

January 13, 2016: Women’s Wednesday #40: What’s Your Dealership’s Chemistry with Women? Download Periodic Table

December 23, 2015: Women’s Wednesday #39: Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

December 16, 2015: Women’s Wednesday #38: The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part 1

November 18, 2015: Women’s Wednesday #37: What’s Exceptional About Your Dealership? Share THAT with Women Buyers

November 4, 2015: Women’s Wednesday #36: Is Your Dealership Selling Cars Like They’re Power Tools?

October 14, 2015: Women’s Wednesday #35: 6 Keys to Sell More Cars to Millennial Women

September 30, 2015: Women’s Wednesday #34: Leverage These Emotions to Sell More Cars to Millennials

September 16, 2015: Women’s Wednesday #33: Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

September 2, 2015: Women’s Wednesday #32: 3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

August 19, 2015: Women’s Wednesday #31: Why Do Women Visit More Dealerships Than Men?

August 5, 2015: Women’s Wednesday #30: 5 Ways to Deliver an Outstanding Service Drive Experience to Women | Lexus 300h Review

July 22, 2015: Women’s Wednesday #29: Poor Service Review? How it’s Handled is Key to Your Success | Chrysler 300 Ltd. Review

July 8, 2015: Women’s Wednesday #28: Summertime is Service Time | 4 Tips to Get Women in for Service Drive Check-ups

June 24, 2015: Women’s Wednesday #27: 3 New Ways to Advertise Effectively to Women

June 3, 2015: Women’s Wednesday #26: Overselling: What is it Costing You?

April 29, 2015: Women’s Wednesday #25: Boost Women’s Confidence to Boost Your Sales

February 25, 2015: Women’s Wednesday #24: 2015 Top Shopping Brands Rated by Women | ZMOT Dealer Shopping Report

February 11, 2015: Women’s Wednesday #23: Top Car Brands as Rated by Women when Buying

January 21, 2015: Women’s Wednesday #22: 2015 US Womens Car Dealership Report | Top Brands Rated by Women

December 17, 2014: Women’s Wednesday #21: How Customer-Centric is Your Dealership? Take the Test!

December 3, 2014: Women’s Wednesday #20: Report: Top Sites Visited by Women When Buying A Car

November 12, 2014: Women’s Wednesday #19: 5 Ways to Deliver a Competitive Edge

October 29, 2014: Women’s Wednesday #18: 7 Ways to Leverage Sales to Women and Increase CSI Now

October 15, 2014: Women’s Wednesday #17: (Don’t Say) “We Treat Everyone the Same”

October 1, 2014: Women’s Wednesday #16: The Good + Bad News about Your Service Drive: What Women Want

September 17, 2014: Women’s Wednesday #15: Women Walking Out – What is it Costing Your Dealership?

September 3, 2014: Women’s Wednesday #14: Empowering Women at Your Store: What’s in it For You

August 20, 2014: Women’s Wednesday #13: Your Reputation – Are You Leaving $6M on the Table?

August 6, 2014: Women’s Wednesday #12: Small Website Changes Increase Access + Interest of Women

July 25, 2014: Women’s Wednesday #11: What’s the NEW TOP Reason Women Buy?

July 9, 2014: Women’s Wednesday #10: The Top Rated Car Brands by Women: How does Your Stack Up?

June 25, 2014: Women’s Wednesday #9: Your Website is #1 With Women

June 11, 2014: Women’s Wednesday #8: What Women Really Want

May 28, 2014: Women’s Wednesday #7: Women’s Reviews – Accelerating Sales at Your Dealership

May 14, 2014: Women’s Wednesday #6: Is Your Business a Dealership or a Destination?

April 30, 2014: Women’s Wednesday #5: The 6 Factors That Impact Where Women Get Their Car Serviced

April 16, 2014: Women’s Wednesday #4: Want the REAL Reasons Women Buy from their Salesperson?

April 2, 2014: Women’s Wednesday #3: Relevancy of Reviews – Timing is Everything

March 19, 2014: Women’s Wednesday #2: Top Reasons Women Buy from Car Dealerships (Hint: Price is NOT #1)

March 5, 2014: Women’s Wednesday #1: Are You Optimizing Sales With Women?…Really?