In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Advertising ‘the best price’ or having a female spokeswoman is not enough to have them visit your dealership first.
Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference! Best business practices are included to elevate your female client experience to help achieve increased market share, sales and retention.
Here are some game-changing data points:
- 45% of women purchase cars by themselves
- 53% of millennial car buyers are women
- 38% of women out-earn their husbands
- 56% of women do not buy from the brand dealer closest to their home
What actions will you put in place to be a destination dealership?