WSI^® Reports

The way that women and men interact, communicate and make decisions are, in fact, quite different. Has a woman visited your dealership, said she was going to return to buy, and did not? Do you know what happened or why this occurred? 34% of women feel intimidated just going to the dealership to look. Is your business doing everything possible to listen, engage and respectfully close the deal with women drivers? What percentage of this powerful group of buyers uses your service department?

Receive your exclusive Women's Satisfaction Index^® (WSI) reports – and gain insights from the women who have written reviews about their experience at your dealership. Our multi-section report allows for a clear understanding into the behaviors and experiences of your customers. It also provides a pathway to turn more browsers into buyers. This will have an immediate impact on your sales, gross margin and bottom line. Subscribe today and get more women in the driver's seat.

Reports

Cost & Criteria

Technical Requirements

Subscribing Dealer Report Includes Your dealership's WSI® score for Purchasing, Browsing and Servicing Your WSI® score vs. the same-brand national average A list of top reasons women buy from your dealership A list of top reasons women leave and do not purchase from your dealership Individual sales persons WSI® scores Recommendations of your dealership & individual sales persons Zip codes of the women visiting your dealership Testimonials of being treated fairly and respectfully Next planned purchase and much more! Cost Each annual subscription costs $999. This subscription includes an auto-send HTML report emailed on the first of each month, as well as provides you access to your account and monthly report, 24/7. Criteria A WSI INSIGHT™ subscription will provide you with data for brand(s) at a single building address. For example: A building address is 250 Prospect Road, and both Toyota and Scion are sold at this address. Your WSI INSIGHT™ subscription will include both the Toyota and Scion brands. You also sell Lexus, which is exclusively sold at 252 Prospect Road. To receive the WSI INSIGHT™ subscription for the Lexus brand will require purchasing an additional subscription. The current technical requirements for our WSI INSIGHT™ subscriptions include the following: An email client capable of reading HTML formatted emails such as Outlook 2003 or Mozilla Thunderbird. Most webmail clients including Yahoo!, AOL and Hotmail will also work. A computer able to run these applications, including, but not limited to Windows 2000/ME/XP, Mac OS X, or Linux.

Subscribing Dealer Benefits

• Convert more browsers to buyers increasing sales and gross margin dollars
• Higher dealership's WSI^® scores result in increased referrals, loyalty and market share
• Provide insights to improve customer's experience, resulting in higher CSI scores
• Allows you to manage sales team productivity and WSI^® with women