The way that women and men interact, communicate and make decisions are, in fact, quite different. Has a woman visited your dealership, said she was going to return to buy, and did not? Do you know what happened or why this occurred? 34% of women feel intimidated just going to the dealership to look. Is your business doing everything possible to listen, engage and respectfully close the deal with women drivers? What percentage of this powerful group of buyers uses your service department?
Receive your exclusive Women's Satisfaction Index® (WSI) reports – and gain insights from the women who have written reviews about their experience at your dealership. Our multi-section report allows for a clear understanding into the behaviors and experiences of your customers. It also provides a pathway to turn more browsers into buyers. This will have an immediate impact on your sales, gross margin and bottom line. Subscribe today and get more women in the driver's seat.
Subscribing Dealer Report Includes
- Your dealership's WSI® score for Purchasing, Browsing and Servicing
- Your WSI® score vs. the same-brand national average
- A list of top reasons women buy from your dealership
- A list of top reasons women leave and do not purchase from your dealership
- Individual sales persons WSI® scores
- Recommendations of your dealership & individual sales persons
- Zip codes of the women visiting your dealership
- Testimonials of being treated fairly and respectfully
- Next planned purchase and much more!
Subscribing Dealer Benefits
- Convert more browsers to buyers increasing sales and gross margin dollars
- Higher dealership's WSI® scores result in increased referrals, loyalty and market share
- Provide insights to improve customer's experience, resulting in higher CSI scores
- Allows you to manage sales team productivity and WSI® with women