Dealership Subscriptions
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Convert more browsers to buyers increasing sales and gross margin dollars |
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Higher dealership's scores result in an increase of referrals, loyalty and market share |
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Provide insights to improve your current customer’s experience, resulting in higher CSI scores |
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Assist in directing a more focused advertising campaign |
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Allow you to understand and manage salespersons productivity |
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Increase Gross Margin Dollars & Sales: The 24/7 monthly reports provide insightful analysis into women's experiences, preferences and demographics at your dealerships and offer correlative tools to increase your gross margin dollars and optimize sales. |
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Certified Women-Drivers Friendly™ Seal: This certification indicates that your dealership ranks high in satisfaction and service to women. The minimum number of reviews required is three (3). This seal is used on in-store signage, in advertising, and on your website. |
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Search Engine Ranking: All participating dealerships receive premier listing in our search engine. The higher a dealership's listing results in more women coming through your doors. All certified Women-Drivers Friendly™ dealers are shown with seal. |
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Exclusive Advertising: Certified Women-Drivers Friendly™ dealers can advertise on site – see Advertise for attractive rates |
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Positioning: Participating dealerships are highlighted in our Women-Drivers Friendly™ section, with links back to your site. Distinguish your dealership as a market leader with this pow-her-ful demographic. |
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WSI INSIGHT™ News: Monthly newsletter packed with hands-on tips, success stories, and recognition of your dealership's performance by satisfied customers. |
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WSI Connect™: Look for the semi-annual WSI Connect™ surveys - we continue to make a difference to the dealership network by staying engaged, asking questions and listening. |
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- Women currently control $5 trillion of the country's purchasing power.
- According to US Census, by 2010, over 34% of the US population will be non-white.
- Last year, women purchased 13.5 million cars at new car dealerships - or, each open business day women bought 43,270 cars.
- Women currently earn more Masters degrees than men
- While women make up 54% of all car purchases they influence up to 80% of the deals.
- Women buy 54% of cars and request 65% of mechanical service work completed each year at dealerships, surpassing $200 Billion worth of buying power
- Over 90% of the car sales team are men. Combine this with the fact that most women are not comfortable with the car buying process, leads women to buy from dealerships that have a good reputation of serving women.
- According to July 2008 Dealer Sales & Marketing, 83% of respondents polled indicated that their purchase decisions had been influenced by online product evaluations and reviews
- Women spend $55 billion annually, equal to men, on technical gadgets.
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