Women's Buying Guide
Be a Trusted Resource
Assist women with all things that go along with acquiring a car – don't just sell her one. This lead generation third party site has up to date, helpful tips, articles, coupons and reviews to integrate into your social communities to attract and retain customers and convert women browsers into buyers. Why have women conduct their car related research and inquires elsewhere?
Dealer Benefits
Women have significant influence in the sales and service of household vehicles, so begin catering to them.
The Women's Car Buying & Service Guide™ is a highly effective marketing tool that allows women to research any stage of car buying or service directly on your site. Capture high quality leads while marketing your dealership as a trusted resource.
- Show her your dealership's true interest in assisting her right from the research phase all the way through ownership
- Integrate articles, coupons, videos and consumer reviews into your social communities and channels
- Immediate capture of leads
- Email all leads requesting they write a review
- Customize with your branding and dealership specific articles
- Includes on-going monthly content updates
- Use the Women's Car Buying & Service Guide™ seal in all on and off-line advertising showcasing your dealership as 'female-friendly'
- Monthly reporting of key metrics
- Participating dealers can upgrade to receive women and family focused content for newsletters each month
Benefits to Your Consumers
Women are now the lead researchers for the family car purchases. Many women like to fact find, and the way she conducts her decision making process is different than men's. Studies show that women value their time almost as much as any other resource. Women are now able to consolidate their time spent on multiple websites to one —yours.
- Receive updates on relevant information during the car buying process, safety and car care
- Download coupons on your dealership's services and products
- Most automobile content is written by men. The independent Women's Car Buying & Service Guide™ is written by women for women
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- Women currently control $5 trillion of the country's purchasing power.
- According to US Census, by 2010, over 34% of the US population will be non-white.
- Last year, women purchased 13.5 million cars at new car dealerships - or, each open business day women bought 43,270 cars.
- Women currently earn more Masters degrees than men
- While women make up 54% of all car purchases they influence up to 80% of the deals.
- Women buy 54% of cars and request 65% of mechanical service work completed each year at dealerships, surpassing $200 Billion worth of buying power
- Over 90% of the car sales team are men. Combine this with the fact that most women are not comfortable with the car buying process, leads women to buy from dealerships that have a good reputation of serving women.
- According to July 2008 Dealer Sales & Marketing, 83% of respondents polled indicated that their purchase decisions had been influenced by online product evaluations and reviews
- Women spend $55 billion annually, equal to men, on technical gadgets.
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