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Breakthrough to Women® Training: Convert Browsers to Buyers

Has a woman ever left your dealership and you did not know why? Do you quickly assess whether a woman is seriously interested in buying – and find, that you are not always 100% correct in your judgment?

  • 34% of women feel intimidated at the dealership when browsing for a car
  • 54% of women who are browsing for a car feel that they are not treated the same as a man

Tailored training, focusing on marketing to women, may be precisely the answer for your dealership. Designed and led by Anne Fleming, Car Buying Advocate and President of Women-Drivers, your sales team will be coached on how to build, expand and solidify their approach to women, who influence up to 80% of all automotive purchases.

This training allow your sales team to be able to immediately discern what she is both saying and not saying as well as understand the impact of your preconceived notions and body language that have women leave your dealership.

For more information on our group and individual training training services and fees, contact sales@Women-Drivers.com.

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  • Women currently control $5 trillion of the country's purchasing power.
  • According to US Census, by 2010, over 34% of the US population will be non-white.
  • Last year, women purchased 13.5 million cars at new car dealerships - or, each open business day women bought 43,270 cars.
  • Women currently earn more Masters degrees than men
  • While women make up 54% of all car purchases they influence up to 80% of the deals.
  • Women buy 54% of cars and request 65% of mechanical service work completed each year at dealerships, surpassing $200 Billion worth of buying power
  • Over 90% of the car sales team are men. Combine this with the fact that most women are not comfortable with the car buying process, leads women to buy from dealerships that have a good reputation of serving women.
  • According to July 2008 Dealer Sales & Marketing, 83% of respondents polled indicated that their purchase decisions had been influenced by online product evaluations and reviews
  • Women spend $55 billion annually, equal to men, on technical gadgets.