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Women-Drivers™ is an on-line community where women share and review their Browse, Purchase, and Service experience at 20,000 new car dealerships in the United States. These real-time reviews allow other members to instantaneously locate certified Women-Drivers Friendly™ dealers. Women-Drivers™ collects the experiences, preferences and demographics and makes them available via WSI INSIGHT™ subscriptions. These real-time, 24/7 reports provide correlative tools to understand the on-floor exchange and experiences educate staff and improve service to women. Ultimately, this will increase the referrals, loyalty, and market share of the dollars spent by women impacting your sales. These HTML formatted email reports are automatically sent to you at the beginning of each month. Top What is our Mission? Women-Drivers™ is a leading catalyst in transforming the automobile industry to become more Women-Drivers Friendly™. With input from women, we enrich the purchase and service experience of women in North America. Top What is our Vision? Our vision is to educate those who serve the automobile industry and to reward dealers who are Women-Drivers Friendly™. We connect millions of women with certified Women-Drivers Friendly™ dealers, therefore enhancing women's buying experience and empowering them to have a satisfying experience. Top Why track browsing? How many times does a woman come into your dealership and say "Just looking"? She may ask questions; maybe she even takes a test drive, then leaves the dealership and is never heard from again. Browsing is a key and frequently unknown aspect of the auto business. Nationally, women shop at three dealerships and chose one. There is a much higher chance she will not buy from you. Gain access into what you don't know about why she didn't buy, and what can be done to improve her experience. The analytics will give you an opening into new opportunities to educate your team on how to convert browsers to buyers. An average dealership has about 700 women buyers each year. By converting just 2-3% of the browsers to buyers, an average dealership's sales will incrementally increase by $600,000 - $750,000.* *According to NADA Data, an average dealership volume in 2008 is $29.2 million.
Top What are the criteria for being a certified Women-Drivers Friendly™ dealership? A dealership must have a minimum of ten (10) reviews to qualify. For each review written a rating is auto-calculated and posted. Ratings range from a 5.0 (Excellent) to a 1.0 (Marginal). Each review will appear under one category - Browsing, Purchasing or Servicing. Certified Women-Drivers Friendly™ dealership scores are:
Top What motivates women to go to a Women-Drivers Friendly™ dealer? Women have many options to shop for a vehicle today. Most cities have multiple dealerships of the brand she is interested in, and also the internet plays an immediate, useful tool in locating the exact model she wants. In other words, there are lots of places vying for her spending dollars. A Women-Drivers Friendly™ rating indicates that this dealership has earned the trust and reputation of being service oriented to women. Women are listened to, spoken respectfully to, and enjoy a fair and equitable buying experience here. The higher the WSI INSIGHT™ score, the higher the number of women who will shop at your dealership. Top What motivates a dealership to be Women-Drivers Friendly™ certified? Business is competitive, and dollars only go so far. Being ear-marked as Women-Drivers Friendly™ serves your business as women will be prone to stop at a higher ranked dealership first. Conversely, not being recognized as Women-Drivers Friendly™ can keep women from coming into the dealership in the first place. Women enjoying their overall experience at your dealership will result in her making referrals* to friends and family, which will enhance your opportunity to increase sales and gross margin dollars. *According to July 2008 Dealer Sales & Marketing, 83% of respondents polled indicated that their purchase decisions had been influenced by online product evaluations and reviews, and 70% share their reviews and experiences with family, friends or colleagues.
Top How do women write reviews about my dealership? There are three (3) ways to add reviews about your dealership:
Top How do I buy my WSI INSIGHT™ annual subscription? Registering is easy - Buy Now! - place your credit card order through our secure ordering page. Once you register, you will receive an email notification confirming your WSI INSIGHT™ subscription. The WSI INSIGHT™ report will be automatically delivered to your email account on the first monday of each month in an HTML format. We are excited to offer more formats in the near future, including printable PDFs and real-time web-based analytics. Top Who are our ideal Dealer clients?
Who do I contact with any technical issues I have with the WSI INSIGHT™ reports or accessing them? Contact techsupport@women-drivers.com with any questions or difficulties you are experiencing. Top  |
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