Women’s Wednesday #22: 2015 US Womens Car Dealership Report | Top Brands Rated by Women | NADA Special

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Women-Drivers.com, the premier car dealer review company focusing on women+ families, highlights in it’s second annual report that women are having empowering experiences at progressive car dealerships in the United States.

Read the Latest Her + His Car Review
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There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”

The research in the 2015 US Women’s Car Dealership Report comes from over 3,450 women’s surveys from the company’s website. From these surveys, the company generates a Women Satisfaction Index® or WSI score. The range is from a 5.0 (the highest) to 1.0 (the lowest).

Unlike other 5-star review sites, Women-Drivers.com offers women the opportunity to write a quick review and then opt-in to a ‘deeper dive’ survey to share more thoroughly about their dealership visit. Over 90% of the reviewers opt-in to the twenty-five question survey.

Fleming goes on to share, “In the past, women haven’t been asked for any real feedback by the industry, with the exception of the dutiful CSI. Through our platform, women are empowered by the opportunity to share their voice and provide productive opinions. Generally, these buyers are having more than “satisfied” visits at car dealerships; they are truly delighted by the respectful and trustworthy manners of their sales advisors. In turn, when asked to write a review, they are generous.”

Dealership groups and manufacturers use the data collected by the company to better understand, improve and shape the customer’s experience. From the analytics, trends and predictive patterns are captured to help take the guesswork out of marketing to women.

2015 US Womens Car Dealership Report Key Findings

  • When shopping for a vehicle, the overall WSI was 4.37, up from 4.25 last year. The top five rated shopping brands by women are Volkswagen, Ford, Chevrolet, Jeep, and Buick.
  • When purchasing a vehicle, the overall WSI was 4.73, up from 4.65 last year. The top five rated purchasing brands by women are Mercedes-Benz (also held the #1 spot in 2014), Lincoln, Dodge, Jeep and Chrysler.
  • When leasing (a subset of purchasing), the overall WSI was 4.88, a jump from 4.80 in 2014. An amazing 98% of women would recommend their sales advisor when leasing a car.
  • When servicing a vehicle, the overall WSI was 4.57 a considerable leap from last years’ 4.38. The top five rated servicing brands by women are BMW, Volvo, Mercedes-Benz, Porsche and Audi.
  • Women visit on average 2 dealerships prior to buying a care. Sixty percent of women who leave without purchasing, do not return to that dealership.
  • When shopping, 56% of women go to the dealerships by themselves. 83% of them would recommend their sales advisor.
    • Almost one-third report that the dealerships website is not helpful
  • When buying, 46% of women go the dealership by themselves. 95% of them would recommend their sales advisor.
    • Women report the average time to buy a car is 3 hours and 20 min
  • Top reasons women don’t go to service department at original dealership:
    1. Not satisfied with last visit
    2. Didn’t like how she was treated
    3. Inability to get issue resolved to her satisfaction
    4. Cost of service
    5. Location not convenient
    6. Hours not convenient
    7. Lack of concierge services
  • The top requested item by women who have to leave their car overnight for service? A car to drive home – typically a service reserved for luxury brands.

NOTE: The data generated in the 2015 US Women’s Car Dealership Report comes from over 3,450 surveys from the company’s websites. From these surveys, the company generates Women’s Satisfaction Index or WSI® Data. Some brands are not represented in this report due to small sample size.

Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

Good Selling!

2015 US Womens Car Dealership Report | Top Brands Rated by Women

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares company President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”

Read the Latest Her + His Car Review
Share With Your Community

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

The research in the 2015 US Women’s Car Dealership Report comes from over 3,450 women’s surveys from the company’s website. From these surveys, the company generates a Women Satisfaction Index® or WSI score. The range is from a 5.0 (the highest) to 1.0 (the lowest).

Unlike other 5-star review sites, our platform offers women the opportunity to write a quick review and then opt-in to a ‘deeper dive’ survey to share more thoroughly about their dealership visit. Over 90% of the reviewers opt-in to the twenty-five question survey.

Fleming goes on to share, “In the past, women haven’t been asked for any real feedback by the industry, with the exception of the dutiful CSI. Through our platform, women are empowered by the opportunity to share their voice and provide productive opinions. Generally, these buyers are having more than “satisfied” visits at car dealerships; they are truly delighted by the respectful and trustworthy manners of their sales advisors. In turn, when asked to write a review, they are generous.”

Dealership groups and manufacturers use the data collected by the company to better understand, improve and shape the customer’s experience. From the analytics, trends and predictive patterns are captured to help take the guesswork out of marketing to women.

2015 US Womens Car Dealership Report Key Findings

  • When shopping for a vehicle, the overall WSI was 4.37, up from 4.25 last year. The top five rated shopping brands by women are Volkswagen, Ford, Chevrolet, Jeep, and Buick.
  • When purchasing a vehicle, the overall WSI was 4.73, up from 4.65 last year. The top five rated purchasing brands by women are Mercedes-Benz (also held the #1 spot in 2014), Lincoln, Dodge, Jeep and Chrysler.
  • When leasing (a subset of purchasing), the overall WSI was 4.88, a jump from 4.80 in 2014. An amazing 98% of women would recommend their sales advisor when leasing a car.
  • When servicing a vehicle, the overall WSI was 4.57 a considerable leap from last years’ 4.38. The top five rated servicing brands by women are BMW, Volvo, Mercedes-Benz, Porsche and Audi.
  • Women visit on average 2 dealerships prior to buying a care. Sixty percent of women who leave without purchasing, do not return to that dealership.
  • When shopping, 56% of women go to the dealerships by themselves. 83% of them would recommend their sales advisor.
    • Almost one-third report that the dealerships website is not helpful
  • When buying, 46% of women go the dealership by themselves. 95% of them would recommend their sales advisor.
    • Women report the average time to buy a car is 3 hours and 20 min
  • Top reasons women don’t go to service department at original dealership:
    1. Not satisfied with last visit
    2. Didn’t like how she was treated
    3. Inability to get issue resolved to her satisfaction
    4. Cost of service
    5. Location not convenient
    6. Hours not convenient
    7. Lack of concierge services
  • The top requested item by women who have to leave their car overnight for service? A car to drive home – typically a service reserved for luxury brands.

NOTE: The data generated in the 2015 US Women’s Car Dealership Report comes from over 3,450 surveys from the company’s websites. From these surveys, the company generates Women’s Satisfaction Index or WSI® Data. Some brands are not represented in this report due to small sample size.

Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

How Customer-Centric is Your Dealership? Take the Test!

It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive edge.

Read the Latest Her + His Car Review
Share with your Social Communities

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

The idea to establish a quick test came from a family of dealerships with extraordinarily high CSI and WSI (Women Satisfaction Index) scores. They asked Women-Drivers.com to establish a baseline to gauge how they compared to other dealerships in order to further increase customer loyalty and engagement for their business. We interviewed a number of other forward-thinking dealers in the following areas: Sales, Service, BDC, Brand Reputation, Concierge Services, Social Media, etc.

Did You Know?

Ever notice how narrow advertising messaging is from one dealership to another? According to most marketing messages, every dealership has the ‘best’ pricing. Truth is, not all dealerships offer the best customer service. How come more dealers don’t advertise their customer excellence+service? A-HA! THAT’S what women+families are most interested in is having a trusting, respectful and comfortable experience!

Litmus Test Take Aways
After completing the 12-question test, dealers are assessed and scored into one of four categories: Leading the Pack, Standing Tall, Holding Your Own and Missing the Mark. In this highly competitive industry, dealers are constantly looking for new ways to expand their level of customer service and retention.

take the testSome simple recommendations are provided upon completion of the quiz such as courtesy cars and a child-friendly area. These are not novel ideas, yet it is surprising how many dealerships have yet to embrace fairly effortless changes such as these. The quiz feedback also includes innovative initiatives in each of the four categories to stretch your customer service and standards to meet the changing landscape of the customer. What's your score?

Get Started Here: www.HowFriendlyisYourDealership.com to take the test.

Women’s Wednesday #21: How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive edge.

Read the Latest Her + His Car Review
Share with your Social Communities

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

The idea to establish a quick test came from a family of dealerships with extraordinarily high CSI and WSI (Women Satisfaction Index) scores. They asked Women-Drivers.com to establish a baseline to gauge how they compared to other dealerships in order to further increase customer loyalty and engagement for their business. We interviewed a number of other forward-thinking dealers in the following areas: Sales, Service, BDC, Brand Reputation, Concierge Services, Social Media, etc.

Did You Know?

Ever notice how narrow advertising messaging is from one dealership to another? According to most marketing messages, every dealership has the ‘best’ pricing. Truth is, not all dealerships offer the best customer service. How come more dealers don’t advertise their customer excellence+service? A-HA! THAT’S what women+families are most interested in is having a trusting, respectful and comfortable experience!

Litmus Test Take Aways
After completing the 12-question test, dealers are assessed and scored into one of four categories: Leading the Pack, Standing Tall, Holding Your Own and Missing the Mark. In this highly competitive industry, dealers are constantly looking for new ways to expand their level of customer service and retention.

take the testSome simple recommendations are provided upon completion of the quiz such as courtesy cars and a child-friendly area. These are not novel ideas, yet it is surprising how many dealerships have yet to embrace fairly effortless changes such as these. The quiz feedback also includes innovative initiatives in each of the four categories to stretch your customer service and standards to meet the changing landscape of the customer. What's your score?

Get Started Here: www.HowFriendlyisYourDealership.com to take the test

Want to Sell More Cars and Distinguish your Dealership to Women?
Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

 
Good Selling!

Women’s Wednesday #20: Report: Top Sites Visited by Women When Buying A Car

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.

Read the Latest Her + His Car Review

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other women! There are separate sections and questions asked for Shopping, Purchasing and Service. The survey also asks women to list the sites they visited during their shopping experience.

Listed below are the top sites women visited from our most recent 3,200 surveys

1. Dealership (41.27%)
2. Manufacturer (39.75%)
3. KBB (39.62%)
4. Consumer Reports (22.23%)
5. AutoTrader (21.34%)
6. Edmunds (20.38%)
7. Cars.com (18.85%)
8. Carfax (15.29%)
9. Craigslist (7.64%)
10. JD Power (6.05%)
11. TrueCar.com (4.71%)
12. Autobytel (2.29%)
Total adds up to greater than 100% as women can leave multiple responses.

Obviously it is important to understand the research habits of women because they account for over 50% of auto sales and are involved in at least 80% of the purchase decisions. Additionally, research shows that sixty-five percent of all customers taking their vehicles in for service are women. That's a lot of buying power!

The data mining available in the WSI® Dealer Insight report offers actual behaviors and experiences of women who have written reviews at dealerships. The analytics and findings of the monthly reports provide critical information to improve personal sales interaction with women, resulting in better conversion rates and sales. Imagine if you could increase your sales to women just 5% by understanding their buying habits. That’s an additional two-million dollars in sales based on the average 2013 sales by dealership of $41.3 million.

For more on this topic, Click here

Want to Sell More Cars and Distinguish your Dealership to Women?
Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

 
Good Selling!

Women’s Wednesday #19: 5 Ways to Deliver a Competitive Edge

Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.

1. Buy A Car In Less Than 2 Hours
Do you know it currently takes a woman an average of 3 hours and 20 minutes to buy a car? Most women feel "highly inconvenienced" by this, especially because time is one of women’s most prized commodities. Implement a marketing approach where buyers can seal the deal in 2 hours or less.

2. Test Drives On-Call
Half of the buyers at a dealership are women – but most women work. With professional females and moms on the go, a way to distinguish your dealership is having “test-drives-on-call.” Bring a new vehicle to her place of business or home to test drive; this concierge service is attractive to women as again, it is time saving.

3. Access To Technology Experts
Car buying is a costly purchase. Women buyers, especially, take a lot of time to research the dealership and learn about the vehicles before they make their final decision. In the car itself, there are so many buttons and touch points on a dashboard. Who can remember all the things said during a test drive? Most buyers spend no more than 5 minutes learning about their NAV or tech packages and leave the dealership unfamiliar with these aspects of their new vehicle. Have classes for consumers to attend – post purchase – about the cars’ technology and perhaps some one page cheat sheets for them. Having access via email, text, Twitter, Instagram, or Facebook to your dealership’s technology expert is a must.

4. Build A Strong Brand Dealer Reputation
Women rely on car dealer reviews 50% more than men. It makes sense, they want to get their car buying right! They really want to buy from well-reputed and trusted dealers. To build strong brand reputation and attract more women buyers, dealers can get reviews from women shoppers and train their sales team to deliver the ultimate car buying experience to every customer who walks in the store. This low cost model is a win-win.

5. Acknowledge Mistakes And Show Customers They Are Valued
It is difficult for businesses to acknowledge their mistakes. When it comes to client retention, “holding up your hand” in business, is paramount. For example, when it comes to Reviews – keep it real and be transparent. Ask to have a one-on-one discussion with the consumer via telephone. Market your dealership in such a way so that all customers feel included and a valued part of the process.

Positioning your dealership in this way – and clearly communicating these services – makes clients and potential customers feel that your business is working in the clients’ best interest rather than just "selling cars and making money."

For more on this topic, Click here

Want to Sell More Cars and Distinguish your Dealership to Women?
Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

 
Good Selling!