When it comes to buying a car, women no longer spend months shopping around and researching dealers. They value their time and use trusted car dealer review sites to help them determine where to purchase their next car.
Women usually browse through these dealer review sites when at home or through their smart phones. According to Pew Research, approximately 80% of Americans will have smart phones by the end of 2014; this means more potential car buyers are scrolling through dealer review websites to find the best dealership experience in town.
The truth of the matter is that dealers should now focus on reviews – especially reviews from women buyers. When it comes to reviews, as compared to men, women are more generous in rating their dealership experience and leave higher scoring reviews!
As shopping trends are changing and buyers are giving more importance to what they read and find online, OEM’s and dealerships need to incorporate new marketing technologies and platforms to optimize their car sales among buyers, especially women.