Mid-Year Report: Top Brands Rated by Women when Purchasing

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedes-Benz – 4.98
2. Volvo – 4.96
3. Lincoln – 4.89
4. Dodge – 4.88
5. Mitsubishi – 4.87
6 & 7. Chrysler & Jeep – 4.86
8. Buick – 4.84
9. Volkswagen – 4.83
10. Lexus – 4.82
11. Chevrolet – 4.80
12. Ford – 4.79
13. Audi – 4.78
14. Toyota – 4.74
15. Mazda – 4.72
16. GMC – 4.71
17. Honda – 4.70
18, 19 & 20. Hyundai & Nissan & Subaru – 4.68

Women continue to make their mark on the industry by purchasing an estimated 50% of all cars and influencing up to 8 in 10 purchases. Yet, new research from Women-Drivers.com shows that 3 in 10 women are apprehensive about their car dealership visit when buying a car. In fact, 20% feel downright overwhelmed. Forward thinking dealerships understand the critical importance of establishing trust with their female clients the moment they walk onto the showroom floor or reach
out digitally. It is the only thing that matters to her; price is secondary. If rapport and respect cannot be immediately established, she will buy a vehicle elsewhere.

Dealers that use the Women-Drivers.com Certification to distinguish and market their store are selling more cars each month and their WSI® shows how satisfied – how happy – women are when buying their car. Further, the company goes beyond reputation management to an expanded level of really assisting dealers in understanding their women clientele. Dealers with 50 reviews or more receive their own customized WSI® Dealer DATA Report that helps take guesswork out of marketing to women. Click to view Demo.

Women’s Wednesday #10: The Top Rated Car Brands by Women: How does Your Stack Up?

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedes-Benz – 4.98
2. Volvo – 4.96
3. Lincoln – 4.89
4. Dodge – 4.88
5. Mitsubishi – 4.87
6 & 7. Chrysler & Jeep – 4.86
8. Buick – 4.84
9. Volkswagen – 4.83
10. Lexus – 4.82
11. Chevrolet – 4.80
12. Ford – 4.79
13. Audi – 4.78
14. Toyota – 4.74
15. Mazda – 4.72
16. GMC – 4.71
17. Honda – 4.70
18, 19 & 20. Hyundai & Nissan & Subaru – 4.68

Did You Know?

3 in 10 women are apprehensive about their car dealership visit when buying a car. In fact, 20% feel downright overwhelmed. Top rated dealerships get the critical importance of establishing trust with their female clients the moment they walk onto the showroom floor or reach out digitally. It is the only thing that matters to her. Price is secondary. If rapport and respect cannot be immediately established, she will buy a vehicle elsewhere.

Congratulations to dealers that are using the Women-Drivers.com Certification to distinguish and market their store! They are selling more cars and their WSI® shows how satisfied – how happy – women are when buying their car.

Our model goes beyond reputation management to an expanded level of really understanding your women clientele. Dealers with 50 reviews and more receive their own customized WSI® Dealer DATA Report that helps take guesswork out of marketing to women. Click to view Demo.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

 
Good Selling!

Women’s Wednesday #9: Your Website is #1 With Women

Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. Consumer Reports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also know that women account for over 50% of all vehicles purchased and influence up to 80% of those purchases. It would seem important that a dealer’s website cater to this substantial segment of the market.

Did You Know?

A new report by Women-Drivers.com shows a huge upside still remains. One-third of women buyers report that the dealership website that they visited was not helpful. What can you do to improve your website?

A. Understand the Target Market
To make your website more female friendly you need a better understanding of women buyers, their online research behavior and buying habits. A global leader in measuring the digital world, comScore Inc., has released a new study that sheds some light on this topic, which includes highlights:

1. Social networking is central to women’s Internet experience: Integrate social tools into your website that allow for photo viewing and sharing. Show vehicle models that appeal to women.

2. Community and Lifestyle sites attract women: Create a community page on your website. Women relate to family activities. Create a Lifestyle page showing vehicle in various settings.

3. Women have different preferences when it comes to online search. They prefer Bing in a way that men don’t” – When running BING PPC campaigns, use female centric search phases like “Most Popular Cars For Women” and link to a page featuring those vehicles.

4. The rise of online solitaire, card and board games has generated a new audience of gamers: women.

5. Women tend to consume less video overall than men but show more of a propensity for YouTube. Develop “How To” videos, host on You Tube and have links on your website. Ah…. a real plus for SEO.

B. Other Areas to Increase Women’s Engagement & Sales
1. Women are style conscience: Maybe it’s time for a modern site “makeover”. Hold the pink.

2. Quality + Informational Content: Another way to keep women hooked is to post quality and informational content on the site. Make sure it’s relevant and valuable for women+families. Be her trusted advisor 365/24/7 – not just the 3 days a year she is in your store. How? Visit here.

3. Chat feature: Is a nice way to start interacting and is a safe, non-threatening feature.

4. Create a staff page where customers can see who they are interacting with; can put a face to the name and include email links.

For more on Engaging Women on your Website Click here.

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

Did you receive a Free copy of the 2014 Women’s Car Buying Report? Click here

 
Good Selling!

Dealers Website is #1 With Women!

Most auto shoppers start their search on the web and like the Geico commercial says…”everybody knows that”. But would it surprise you to know that the #1 online destination for women shoppers is your website? That’s right, research conducted by Women-Driver.com, lists the top sites nationally that women research prior to buying a vehicle.

  1. Dealership
  2. Manufacturer
  3. KBB.com
  4. ConsumerReports
  5. AutoTrader.com
  6. Edmunds.com
  7. Cars.com
  8. Carfax.com
  9. Craigslist.com

We also know that women account for over 50% of all vehicles purchased and can influence up to 80% of vehicle purchases. That being said, it would seem that it is important that a dealer’s website cater to this substantial segment of the market.

A new report by Women-Drivers.com shows a huge upside still remains. 35% of women buyers report that the dealership website that they visited was not helpful. What can a dealer do to improve this?

Understanding of the Target Market is the Key

To make your website more female friendly you need a better understanding of women buyers, their online research behavior and buying habits. A global leader in measuring the digital world, comScore Inc., has released a new study that sheds some light on this topic. The report called ‘Women on the Web: How Women are Shaping the Internet’. Here are a few highlights from the report and ways you can leverage these findings on your website:

  • “Social networking is central to women’s Internet experience” – Integrate social tools into your website that allow for photo viewing and sharing. Show various vehicle models that appeal to women being used by women.
  • “Community and Lifestyle sites, traditionally aimed at women, continue to attract this audience” – Create a community page on your website. Women relate to family activities. Also create a Lifestyle page showing vehicle in various Lifestyle settings.
  • “Women have different preferences when it comes to online search. In particular, they exhibit a preference for Bing in a way that men don’t” – When running BING PPC campaigns, use female centric search phases like “Most Popular Cars For Women” and link to a page featuring those vehicles.
  • The rise of online solitaire, card and board games has generated a new audience of avid gamers: women. Consider including games in your social efforts and link back to your website for prizes.
  • Women tend to consume less video overall than men but show more of a propensity for YouTube. Develop “How To” videos which are popular among women, host on You Tube and have links on your website.

Other Areas for Improvement to Increase Women Customer Engagement

Here are some addition suggestions for dealers on how to improve their website and increase women customer engagement:

  • Women are very style conscience – So maybe it’s time for a site “makeover” resulting in a more modern, responsive, less cluttered website and select site colors that may appeal to this audience. This does not mean we are advocating pink. But all we are suggesting is to explore the color palate, choose neutral colors that are women find attractive and visually appealing.
  • Quality and Informational Content – Another way to keep women customers hooked is to post quality and informational content on the site. Make sure the content is value adding. The reader should gain information after the read. You can focus on areas like content on car buying, maintenance and servicing. This will be useful for your women.
  • Lifetime Warranty- If you offer lifetime warranty or other attractive selling features, make sure it says so prominently on your website.
  • Make sure your site has a live chat feature. It is a nice way to start interacting and is a non-threatening feature that allows women to interact with someone in a leisurely way.
  • Create a staff page where customers can see who they are interacting with and can put a face to the name and include email links.

Your website is the number 1 destination for female shoppers….so take advantage of this and make it engaging to women – it’s a way to distinguish your dealership and increase sales.

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Women’s Wednesday #8: What Women Really Want

Today’s Women’s Wednesday is going to focus on what it is women really want when buying a car.

What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.

Female customers are the fastest growing buying segment. They buy over 75,000 cars a day at new and used dealerships.

Did You Know?

  1. Trust is the #1 reason women buy from their sales associate. Price is important, too, but is secondary to trust and respect.
  2. Despite the fact that there is a brand dealership closer to her home, 65% of women report they are travelling farther to another dealership to buy.
  3. Women shop at 2 dealerships before buying a vehicle. When women leave and do not buy, two-thirds do NOT return. First impressions count.

What Do Women Really Want?
While each woman has her own unique set of circumstances, needs and wishes, there are two key things they universally want:

1. Acknowledgment & Trust
Women want an empowering dealership experience so that they are fully satisfied with the decision they make without any regrets. They want to be greeted pleasantly and respectfully upon entering the dealership; not overlooked by the sales advisor – even when they say that are ‘just looking’. This gives them the confidence to proceed with this same dealership when they purchase.

Likewise, when a friendly sales advisor welcomes women, this instantly develops into a rapport. Rapport typically transforms into trust in just a moment or two. Women feel empowered when they are heard. This tends to win their loyalty and they reward the dealership with a purchase.

2. Dealer Reputation
Women want to get their buying decision right so they research a dealer’s reputation and credibility before they visit. Women especially appreciate reading the reviews and experiences from other women – it means more to them. Distinguish your dealership on more than price alone– having the “best” price is no longer the sole motivator with women.

You don’t have to go as far as Mel Gibson and put on mascara and panty hose to “know what women want.”

For more on What Women Want When Buying, Click here

Want to Sell More Cars and Distinguish your Dealership to Women?  Click here

As the Big Data Authority on women’s dealership experiences, we invite you to download our free copy of the 2014 Women’s Car Buying Report: Click here.

Good Selling,