2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI. Watch this video to learn more.

Top 2015 Car Brands as Rated by Women
Women rely on car dealer reviews 50% more than men. They also prefer to read reviews from other women. That is why our business focuses on reviews exclusively from this powerful buying sector. Likewise, we are the only company in the reputation space that captures reviews on the shopping, i.e. the browsing experience.

Read the Latest Her + His Car Review
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There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

Our 2015 US Women’s Car Dealership Report, compiled from 3,450 women’s car dealer ratings and reviews, showcases the top “shopping” car brands as rated by women; the overall WSI score for all brands was 4.37. Each brand’s WSI®, or Women Satisfaction Index, is derived by taking the aggregate of all the dealer’s scores from that brand’s reviews on the site ranging from a 5.0 (highest) to 1.0 (lowest).

US Women’s Car Dealer Report: How to Get Yours
Get customized WSI® data and actionable research to improve the customer experience helps shape advertising and increase sales to women at your dealership. These trends and predictive patterns help take the guesswork out of marketing to women with the rich, WSI Dealer research provided from your very own reviewers. Would it surprise you to learn that over 90% of women that write a review will voluntarily complete a 25-question survey about their shopping experience with you… with ABSOLUTELY NO INCENTIVE AT ALL?

Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

Shopping Scores of the Top 15 Brands:

The overall WSI score for all brands was 4.37. Keep in mind these reviews are from a controlled environment. Meaning our company works with about 400 dealers, not 17,000. These dealers use our platform to understand women’s unmet and unrecognized needs. By evaluating the data, dealers measure women’s satisfaction in key areas to create and maintain high scores. The difference these high scores make significantly impact perception, reputation, walk in’s and conversions.

Here is the list by brand.

1. Volkswagen scored 4.75
2. Ford, scored 4.74
3. Chevrolet, scored 4.66
4. Jeep, scored 4.63
5. Buick, scored4.61
6. Hyundai, scored 4.59
7. Audi, scored 4.54
8. Honda, scored 4.53
9. Toyota, scored 4.52
10. Nissan, scored 4.49
11. Subaru, scored 4.46
12. Chrysler, scored 4.40
13. Dodge, scored 4.31
14. Lexus, scored 4.28
15. Mazda, scored 4.26

Women’s Wednesday #24: 2015 Top Shopping Brands Rated by Women | ZMOT Dealer Shopping Report

Top 2015 Car Brands as Rated by Women
Women rely on car dealer reviews 50% more than men. They also prefer to read reviews from other women. That is why our business focuses on reviews exclusively from this powerful buying sector. Likewise, we are the only company in the reputation space that captures reviews on the shopping, i.e. the browsing experience.

Read the Latest Her + His Car Review
Share With Your Social Communities

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

Our 2015 US Women’s Car Dealership Report, compiled from 3,450 women’s car dealer ratings and reviews, showcases the top “shopping” car brands as rated by women; the overall WSI score for all brands was 4.37. Each brand’s WSI®, or Women Satisfaction Index, is derived by taking the aggregate of all the dealer’s scores from that brand’s reviews on the site ranging from a 5.0 (highest) to 1.0 (lowest).

Did You Know?

The average woman visits two dealers, or, 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Simply put, women perceive these stores as more comfortable places to do business and go there first. That is ROI.

ZMOT Shopping Report: How to Get Yours
Get customized WSI® data and actionable research to improve the customer experience helps shape advertising and increase sales to women at your dealership. These trends and predictive patterns help take the guesswork out of marketing to women with the rich, WSI Dealer research provided from your very own reviewers. Would it surprise you to learn that over 90% of women that write a review will voluntarily complete a 25-question survey about their shopping experience with you… with ABSOLUTELY NO INCENTIVE AT ALL?

Shopping Scores of the Top 15 Brands:
The overall WSI score for all brands was 4.37. Keep in mind these reviews are from a controlled environment. Meaning our company works with about 400 dealers, not 17,000. These dealers use our platform to understand women’s unmet and unrecognized needs. By evaluating the data, dealers measure women’s satisfaction in key areas to create and maintain high scores. The difference these high scores make significantly impact perception, reputation, walk in’s and conversions.

Here is the list by brand.

1. Volkswagen scored 4.75
2. Ford, scored 4.74
3. Chevrolet, scored 4.66
4. Jeep, scored 4.63
5. Buick, scored4.61
6. Hyundai, scored 4.59
7. Audi, scored 4.54
8. Honda, scored 4.53
9. Toyota, scored 4.52
10. Nissan, scored 4.49
11. Subaru, scored 4.46
12. Chrysler, scored 4.40
13. Dodge, scored 4.31
14. Lexus, scored 4.28
15. Mazda, scored 4.26

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Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

Women’s Wednesday #23: Top Car Brands as Rated by Women when Buying

It’s Officially the Women Buyers Era…

OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.

Read the Latest Her + His Car Review
Share With Your Social Communities

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.

The 2015 US Women’s Car Dealership Report, compiled after 3,450 women’s car dealer ratings and reviews, showcases the top car brands as rated by women when purchasing. Each brand’s WSI® or Women Satisfaction Index is derived by taking the aggregate of all the dealer’s scores from that brand’s reviews on the site ranging from a 5.0 (highest) to 1.0 (lowest).

Keep in mind these reviews are from a controlled environment. Meaning our company works with about 400 dealers, not 17,000. These dealers use our platform to understand women’s unmet and unrecognized needs. By evaluating the data, dealers measure women’s satisfaction in key areas to create and maintain high scores. The difference these high scores make significantly impact perception, reputation, walk in’s and conversions.

The average WSI® for purchasing was 4.73, up from up from 4.65 last year. The top ten rated brands are Mercedes-Benz (also held the #1 spot in 2014), Lincoln, Dodge, Jeep, Chrysler, Volkswagen, Lexus, Chevrolet, Ford and Volvo. They were followed by Audi, Toyota, Hyundai, Subaru, and Nissan brands.

Did You Know?

One in 3 women buyers describes being “apprehensive”, “nervous” or “overwhelmed” at a dealership when buying. Another 13.4% say they feel “intimidated” or “frustrated”. In this hyper-competitive market, what is your dealership doing to combat this? Do you offer a hassle-free, seamless experience?

You’ve heard it before: women have a different set of needs and expectations when buying a car. Yet, it’s a pretty straightforward equation. Car manufactures and dealerships that focus on treating women well by engaging and respecting them in a trustworthy manner throughout the purchase process are positioning themselves exceptionally to capture future business. It is not the luck of the draw; these businesses have processes and training in place to optimize the customer visit. More importantly, the execution of that training is being fulfilled.

Certified Dealers Rate Higher
While the overall WSI® score was 4.73, there is a distinct difference in the dealerships’ reviews and scores.

  • Certified Women-Drivers Friendly® Dealers have a 4.85 WSI® or 97.0%
  • Non-Certified Dealers have a 4.48 WSI® or 89.6%

There is a tremendous upside for dealers to become Certified and distinguish their business to women+families. These numbers indicate a correlation between Certification, higher CSI and increased sales and profits.

HOW DO I BECOME A CERTIFIED DEALER?

Click here to find out!

Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

Good Selling!

Women’s Wednesday #22: 2015 US Womens Car Dealership Report | Top Brands Rated by Women

Women-Drivers.com, the premier car dealer review company focusing on women+ families, highlights in it’s second annual report that women are having empowering experiences at progressive car dealerships in the United States.

Read the Latest Her + His Car Review
Share With Your Community

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares Women-Drivers.com President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”

The research in the 2015 US Women’s Car Dealership Report comes from over 3,450 women’s surveys from the company’s website. From these surveys, the company generates a Women Satisfaction Index® or WSI score. The range is from a 5.0 (the highest) to 1.0 (the lowest).

Unlike other 5-star review sites, Women-Drivers.com offers women the opportunity to write a quick review and then opt-in to a ‘deeper dive’ survey to share more thoroughly about their dealership visit. Over 90% of the reviewers opt-in to the twenty-five question survey.

Fleming goes on to share, “In the past, women haven’t been asked for any real feedback by the industry, with the exception of the dutiful CSI. Through our platform, women are empowered by the opportunity to share their voice and provide productive opinions. Generally, these buyers are having more than “satisfied” visits at car dealerships; they are truly delighted by the respectful and trustworthy manners of their sales advisors. In turn, when asked to write a review, they are generous.”

Dealership groups and manufacturers use the data collected by the company to better understand, improve and shape the customer’s experience. From the analytics, trends and predictive patterns are captured to help take the guesswork out of marketing to women.

2015 US Womens Car Dealership Report Key Findings

  • When shopping for a vehicle, the overall WSI was 4.37, up from 4.25 last year. The top five rated shopping brands by women are Volkswagen, Ford, Chevrolet, Jeep, and Buick.
  • When purchasing a vehicle, the overall WSI was 4.73, up from 4.65 last year. The top five rated purchasing brands by women are Mercedes-Benz (also held the #1 spot in 2014), Lincoln, Dodge, Jeep and Chrysler.
  • When leasing (a subset of purchasing), the overall WSI was 4.88, a jump from 4.80 in 2014. An amazing 98% of women would recommend their sales advisor when leasing a car.
  • When servicing a vehicle, the overall WSI was 4.57 a considerable leap from last years’ 4.38. The top five rated servicing brands by women are BMW, Volvo, Mercedes-Benz, Porsche and Audi.
  • Women visit on average 2 dealerships prior to buying a car. Sixty percent of women who leave without purchasing, do not return to that dealership.
  • When shopping, 56% of women go to the dealerships by themselves. 83% of them would recommend their sales advisor.
    • Almost one-third report that the dealerships website is not helpful
  • When buying, 46% of women go the dealership by themselves. 95% of them would recommend their sales advisor.
    • Women report the average time to buy a car is 3 hours and 20 min
  • Top reasons women don’t go to service department at original dealership:
    1. Not satisfied with last visit
    2. Didn’t like how she was treated
    3. Inability to get issue resolved to her satisfaction
    4. Cost of service
    5. Location not convenient
    6. Hours not convenient
    7. Lack of concierge services
  • The top requested item by women who have to leave their car overnight for service? A car to drive home – typically a service reserved for luxury brands.

NOTE: The data generated in the 2015 US Women’s Car Dealership Report comes from over 3,450 surveys from the company’s websites. From these surveys, the company generates Women’s Satisfaction Index or WSI® Data. Some brands are not represented in this report due to small sample size.

Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

Good Selling!

2015 US Womens Car Dealership Report | Top Brands Rated by Women

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships have to literally change gears, advertising, amenities and their sales strategies to attract this powerful buying force. “It’s a very competitive industry” shares company President, Anne Fleming. “Women know they can buy a car anywhere in their respective city. It’s in dealer’s best interest to strategize and market to women. However, it takes more than just having a family female spokesperson.”

Read the Latest Her + His Car Review
Share With Your Community

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

The research in the 2015 US Women’s Car Dealership Report comes from over 3,450 women’s surveys from the company’s website. From these surveys, the company generates a Women Satisfaction Index® or WSI score. The range is from a 5.0 (the highest) to 1.0 (the lowest).

Unlike other 5-star review sites, our platform offers women the opportunity to write a quick review and then opt-in to a ‘deeper dive’ survey to share more thoroughly about their dealership visit. Over 90% of the reviewers opt-in to the twenty-five question survey.

Fleming goes on to share, “In the past, women haven’t been asked for any real feedback by the industry, with the exception of the dutiful CSI. Through our platform, women are empowered by the opportunity to share their voice and provide productive opinions. Generally, these buyers are having more than “satisfied” visits at car dealerships; they are truly delighted by the respectful and trustworthy manners of their sales advisors. In turn, when asked to write a review, they are generous.”

Dealership groups and manufacturers use the data collected by the company to better understand, improve and shape the customer’s experience. From the analytics, trends and predictive patterns are captured to help take the guesswork out of marketing to women.

2015 US Womens Car Dealership Report Key Findings

  • When shopping for a vehicle, the overall WSI was 4.37, up from 4.25 last year. The top five rated shopping brands by women are Volkswagen, Ford, Chevrolet, Jeep, and Buick.
  • When purchasing a vehicle, the overall WSI was 4.73, up from 4.65 last year. The top five rated purchasing brands by women are Mercedes-Benz (also held the #1 spot in 2014), Lincoln, Dodge, Jeep and Chrysler.
  • When leasing (a subset of purchasing), the overall WSI was 4.88, a jump from 4.80 in 2014. An amazing 98% of women would recommend their sales advisor when leasing a car.
  • When servicing a vehicle, the overall WSI was 4.57 a considerable leap from last years’ 4.38. The top five rated servicing brands by women are BMW, Volvo, Mercedes-Benz, Porsche and Audi.
  • Women visit on average 2 dealerships prior to buying a car. Sixty percent of women who leave without purchasing, do not return to that dealership.
  • When shopping, 56% of women go to the dealerships by themselves. 83% of them would recommend their sales advisor.
    • Almost one-third report that the dealerships website is not helpful
  • When buying, 46% of women go the dealership by themselves. 95% of them would recommend their sales advisor.
    • Women report the average time to buy a car is 3 hours and 20 min
  • Top reasons women don’t go to service department at original dealership:
    1. Not satisfied with last visit
    2. Didn’t like how she was treated
    3. Inability to get issue resolved to her satisfaction
    4. Cost of service
    5. Location not convenient
    6. Hours not convenient
    7. Lack of concierge services
  • The top requested item by women who have to leave their car overnight for service? A car to drive home – typically a service reserved for luxury brands.

NOTE: The data generated in the 2015 US Women’s Car Dealership Report comes from over 3,450 surveys from the company’s websites. From these surveys, the company generates Women’s Satisfaction Index or WSI® Data. Some brands are not represented in this report due to small sample size.

Click Here For Your FREE Copy Of The 2015 US Women’s Car Dealership Report

How Customer-Centric is Your Dealership? Take the Test!

It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive edge.

Read the Latest Her + His Car Review
Share with your Social Communities

There are always two sides to everything, right? To keep our car reviews innovative and well-rounded, we are providing you with not just one, but two points of view on the same exact vehicle – Her + His perspectives.

The idea to establish a quick test came from a family of dealerships with extraordinarily high CSI and WSI (Women Satisfaction Index) scores. They asked Women-Drivers.com to establish a baseline to gauge how they compared to other dealerships in order to further increase customer loyalty and engagement for their business. We interviewed a number of other forward-thinking dealers in the following areas: Sales, Service, BDC, Brand Reputation, Concierge Services, Social Media, etc.

Did You Know?

Ever notice how narrow advertising messaging is from one dealership to another? According to most marketing messages, every dealership has the ‘best’ pricing. Truth is, not all dealerships offer the best customer service. How come more dealers don’t advertise their customer excellence+service? A-HA! THAT’S what women+families are most interested in is having a trusting, respectful and comfortable experience!

Litmus Test Take Aways
After completing the 12-question test, dealers are assessed and scored into one of four categories: Leading the Pack, Standing Tall, Holding Your Own and Missing the Mark. In this highly competitive industry, dealers are constantly looking for new ways to expand their level of customer service and retention.

take the testSome simple recommendations are provided upon completion of the quiz such as courtesy cars and a child-friendly area. These are not novel ideas, yet it is surprising how many dealerships have yet to embrace fairly effortless changes such as these. The quiz feedback also includes innovative initiatives in each of the four categories to stretch your customer service and standards to meet the changing landscape of the customer. What's your score?

Get Started Here: www.HowFriendlyisYourDealership.com to take the test.