Hot Tips and Topics

How to Best Evaluate Cars & Car Dealerships: 4 Steps to Positively Impact Your Car Buying Experience

You’ve decided it’s time to begin to look for a new car. Maybe a used one. Maybe you’ll lease this time. With all these options – and so many models and brands – when you narrow down your choices, now the real business begins: what car dealerships to go to. Read below to get real [...]

Page 2: Car Reviews – An Absolute Must Read

The best two places to look for a car are the auto manufacturer’s website and the dealership’s website. No matter where you live or where you’re moving to, no matter what kind of car you want or need, you can find the best in car reviews on these two popular sites. 1. J.D. Powers & [...]

Page 3: Dealer Reviews – The Line in the Sand

Now that you’ve done your research and know what car model(s) will work best for you, it’s time for the validating test drive and what dealership(s) to go to. So, let’s take a closer look at these car dealerreview sites, what they are about and how they assist car buyers. 1. Dealerrater.com The largest car [...]

Page 4: 10 Point Checklist – Your First Impression

‘Browsing’ is a key component to your car-buying experience; use your visit as an opportunity to evaluate the dealership first-hand.  Walk through the entire place and take good mental snapshots, then use this 10-point checklist as a guide to help you rate them. Rate Your Dealership Yes No How many women salespeople do I see [...]

Page 5: Writing Reviews – Let Your Voice Be Heard

If you are like most women, you want to talk to dealers directly, openly and honestly about your car buying needs.  How they interact with you – and, how well they listen, will probably determine, in great part, whether you buy from them and remain loyal to them once your purchase is complete. It’s all [...]

Page 6: Women’s Buying Power Today

Women now account for over half of all car purchases and they influence an estimated 80% of them.  According to the National Institute for Automotive Service Excellence, women also make 65% of all automotive maintenance decisions. Your opinion matters.  The insights and experiences you share with others, particularly other women, are invaluable to them but [...]

Step by Step Guide for Buying a Used Car

On an average, the price of car drops by as much 30%-40% in the very first year since its purchase. While this means bad news for people looking to sell their cars, it is quite the contrary for prospective buyers of used cars. By buying a used car, you will save money not only on [...]

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Walking Testimonials -Part 2

Meet Danni 35 Year-Old Stay at Home Mother of Four Danni’s time is precious and something she can’t afford to waste. When looking for her last vehicle, she went to two dealerships. The first one was where she purchased her last few cars from.  She had done business with them for more than a decade. [...]

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Feelings Play Pivotal Role in Women’s Car Buying Decisions

How Emotions Influence Where Women Buyers Purchase Experts agree — women are emotional. Maybe it’s the estrogen levels.  Maybe it’s because women often think with their hearts and go with their gut feelings.  Maybe it’s just the way she is wired.  She gets emotional watching her favorite movie, reminiscing with old friends and at the [...]

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A Mom’s Gotta Move. Can Her Vehicle Keep Up? – Part 2

ENTERTAINMENT & CONNECTIVITY Keep the kids happy on long road trips with iPod or MP3  connectivity and DVD entertainment systems with rear-seat player. Bluetooth hands-free driving for safer, less distracted   communication. If your car isn’t already equipped with this, you can buy a   Bluetooth headset at many retailers. Hands-free Microsoft’s SYNC is used exclusively on many  Ford automobiles. SYNC [...]

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