Last month we had such strong interest in our mid-year report on “Dealers Websites are #1 with Women Buyers” we have decided to follow up with even more on this topic. ‘Continuous Improvement’ is a term that proactive dealers have adopted to ensure they don’t just keep up with the competition, but rather stay ahead of it.
Improvements in company processes not only contribute to business success, but also help deliver quality customer experiences which is needed to grow and retain customers. Changes do not necessarily have to be big; small and minor changes can make a significant difference.
As competition rises, now is the right time for dealerships to focus on areas of improvement, engagement, and delivering a quality experience to women customers. Today are focusing on modest, positive and quiet changes that can make a big difference in showcasing transparency to women buyers.
1. Provide Email and Direct Number Details
Running a dealership without a website or mobile site is hard to image. Consider having a website without proper dealership contact information for its’ employees. Make it easy for your customers to locate and contact who they are working with. Email addresses, direct phone or even a cell number – is ideal.
Women can contact the relevant person via phone or email whichever communication method is more convenient to her.