The next time you hear some hackneyed joke about women drivers, consider the impact they have on the auto industry. Women purchase 54% of all new cars in the United States, and when you count the total influence they have on new car buys, that number jumps up to 80%, and a $200 billion annual contribution to the industry. But despite this buying power, Anne Fleming feels that there are some dealerships that aren’t doing enough to cater to members of the fairer sex who are in the market for a new ride. And as the founder of Women-Drivers.com, a full-scale industry report card that rates dealerships based on the experience that women have when shopping for an automobile, the company has the data to back her claims about who isn’t making the cut. Anne, along with Jim and Katie Shorkey of Jim Shorkey Kia (one of the dealerships that rate the highest based on Anne’s criteria) talk with The American Entrepreneur, Ron Morris, about what the industry can do better to serve women drivers and buyers.
Link to hear the segment on the TAE website: