2017 US Womens Car Dealership Report

Analytics, Trends & Preferences when Purchasing, in the Service Drive and Shopping

It takes more than having the ‘best price’ or a female spokesperson to market to today’s woman car buyer. The demographics of American families are changing rapidly and are impacting sales at your store. Dealerships need to pay close attention to engaging, marketing and optimizing sales to this powerful segment.

Here are some game-changing data points:

  • 45% of women purchase cars by themselves
  • 38% of women out earn their husbands
  • 53% of millennial car buyers are women
  • 56% of women do not purchase from the brand dealer closest to their home
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