The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI. Watch this video to learn more.
Top 2015 Car Brands as Rated by Women
Women rely on car dealer reviews 50% more than men. They also prefer to read reviews from other women. That is why our business focuses on reviews exclusively from this powerful buying sector. Likewise, we are the only company in the reputation space that captures reviews on the shopping, i.e. the browsing experience.
Our 2015 US Women’s Car Dealership Report, compiled from 3,450 women’s car dealer ratings and reviews, showcases the top “shopping” car brands as rated by women; the overall WSI score for all brands was 4.37. Each brand’s WSI®, or Women Satisfaction Index, is derived by taking the aggregate of all the dealer’s scores from that brand’s reviews on the site ranging from a 5.0 (highest) to 1.0 (lowest).
US Women’s Car Dealer Report: How to Get Yours
Get customized WSI® data and actionable research to improve the customer experience helps shape advertising and increase sales to women at your dealership. These trends and predictive patterns help take the guesswork out of marketing to women with the rich, WSI Dealer research provided from your very own reviewers. Would it surprise you to learn that over 90% of women that write a review will voluntarily complete a 25-question survey about their shopping experience with you… with ABSOLUTELY NO INCENTIVE AT ALL?